Posted by: anitanolan | April 21, 2015

Children’s Print Book Sales Buck the Trend

From Publishers Weekly:

At our Nielsen Children’s Summit in New York in December, we talked about how children’s print book sales around the world in the last couple of years have been nothing short of fantastic. Total print sales in the US rose 2%, but children’s was the key driver, with 13% growth. In the U.K. total print sales fell by 2% – children’s grew by 8%. In China (where children’s sales are a smaller proportion of the total than in the West) total unit sales were up 3%, but children’s units grew by 10%. With the exception of India, this same pattern of children’s print sales growth outstripping total market performance was apparent in the seven other international markets we monitor through Nielsen BookScan. In the last six months of 2014 in Brazil, children’s books were 28% ahead of the second half of 2013!

Read the rest here.

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