Posted by: anitanolan | August 13, 2011

The Elevator Pitch

This article has an excellent, though brief, way to think of an elevator pitch.

“Stuff happens to people you care about.”

The article is from Writer’s Digest:

As anyone who’s ever tried to come up with one of those vital one-sentence pitches for their book knows, getting it right can be maddening. Here, courtesy of bestseller Jon Land, is one particularly sharp strategy to take your elevator pitch to new heights.

ThrillerFest’s AgentFest pitch slam took place yesterday, and literary agents and writers galore packed the Hyatt in Manhattan for the publishing-world version of speed dating. Writers took their best shot at nabbing an agent with their 3-minute pitches … for which you need one of those fewer-than-25-word descriptions of your book—the same ones that are vital when querying outside the pitch slam world.

As anyone who’s ever tried to come up with such a concise sentence knows, it’s not easy—but luckily ThrillerFest equipped its participants with strategies and tricks. Here, courtesy of brilliant bestselling author Jon Land (Strong at the Break), is one particularly effective official tip.

Read the rest here.



  1. Thank you so much for this article, Anita. It’s just perfect.

  2. Thanks for the kind words, Anita! I promise to be even better at ThrillerFest in 2012! Jon

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