Posted by: anitanolan | September 6, 2010

More About E-Readers

A recent article in the Wall Street Journal says E-Readers are making people read more.

People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows.

A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40% said they now read more than they did with print books. Of those surveyed, 58% said they read about the same as before while 2% said they read less than before. And 55% of the respondents in the May study, paid for by e-reader maker SonyCorp., thought they’d use the device to read even more books in the future. The study looked at owners of three devices:Amazon.com Inc.’s Kindle, Apple Inc.’s iPad and the Sony Reader.

While e-readers are still a niche product just beginning to spread beyond early adopters, these new reading experiences are a big departure from the direction U.S. reading habits have been heading. A 2007 study by the National Endowment for the Arts caused a furor when it reported Americans are spending less time reading books. About half of all Americans ages 18 to 24 read no books for pleasure, it found.

Check out this graph from the article:

The Future of the Book

  • 51% of e-reader owners increased their purchases of e-books in the past year. Source: Book Industry Study Group survey
  • 9% of consumers increased their purchases of hardcover books in the past year. Source: Book Industry Study Group survey.
  • 2.6 Average number of books read by e-reader owners in a month. Source: Marketing and Research Resources
  • 1.9 Average number of books read by print-book readers in a month. Source: Marketing and Research Resources
  • 176% Increase in U.S. electronic-book sales in 2009. Source: Association of American Publishers
  • 1.8% Decrease in U.S. book sales in 2009 from a year earlier. Source: Association of American Publishers
  • 86% of e-reader owners read on their device more than once a week. Source: Marketing and Research Resources
  • 51% of e-reader owners read on their device on a daily basis. Source: Marketing and Research Resources

Read the rest here: The ABC’s of E-Reading

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